Winning the 10-minute shelf: a quick-commerce expansion program
Quick commerce was rewriting FMCG share-of-shelf. We onboarded, stocked and grew the portfolio across Blinkit, Zepto and Instamart with city-level precision.
21 days
to live on 3 platforms
14%
of digital revenue from q-commerce in 2 quarters
97%
fill rate across dark stores
+2.4x
share of search in priority cities
The Challenge
Q-commerce assortment decisions were being made platform-by-platform with no fill-rate discipline — invisible stockouts, unmeasured share-of-search, and dark-store distribution gaps in key cities.
The System
Three-platform onboarding in 21 days; dark-store level assortment and replenishment model; share-of-search tracking by city and category; retail media program tuned to basket-building hours.
Want results like these?
Every engagement starts the same way — a zero-state audit of your numbers and an honest read on what the system would change.
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